Date
Advertising and market research
The Treasury undertook the following advertising and marketing research in 2009-10.
| Purpose | Vendor | Cost ($) |
|---|---|---|
| Advertising campaign | Universal Mccann | 7,198,837 |
| The Shannon company | 1,388,611 | |
| Ethnic communications | 208,093 | |
| Media Heads | 186,000 | |
| Market research | Colmar Brunton | 132,687 |
| Open Mind Research Group | 694,675 | |
| Recruitment advertising | HMA Blaze | 15,223 |
| Adcorp Australia | 17,799 | |
| Total | 9,841,925 |
Note: These figures exclude GST. Payments less than $11,200 are not included in this table.
During 2009-10, the Treasury conducted a tax reform advertising campaign at a cost of $9.7 million to inform the community of the Australian Government’s tax reform agenda. Further information on advertising campaigns are in reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at www.finance.gov.au/advertising.