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FASEA Media Release – Dr Deen Sanders OAM appointed CEO of Financial Adviser Standards and Ethics Authority

11 August 2017

The Chair of the Financial Adviser Standards and Ethics Authority Limited, Catherine Walter AM,
today announced the appointment of Dr Deen Sanders to lead the Authority as it works to raise the
education, training and ethical standards of financial advisers to improve trust and confidence in the
financial advice sector.

“On behalf of the Board, we are delighted to welcome Dr Sanders as Chief Executive Officer (CEO) in
what we expect will be a pivotal time for the financial advice sector in Australia.

“Dr Sanders is eminently qualified. The appointment reflects his deep understanding of existing
educational and training standards of financial advisers. Critically, his practical understanding of the
sector and its unique dynamics will help guide our renewed approach to improving standards,
alongside a clear focus on mandatory ethical requirements to improve public trust and confidence,”
she said.

As FASEA CEO, Dr Sanders will lead efforts in lifting the conduct of professionals in the financial
advice sector, by setting mandatory educational and training requirements, developing and setting
an industry exam, and creating a Code of Ethics to which advisers will be required to adhere.

Dr Sanders has more than 16 years’ experience working in the field of financial professional
standards and training. He commenced his practical experience in the financial services education
area, working in partnership with the Australian Securities & Investments Commission in 2001 as the
National Director, National Finance Industry Training Advisory Body.

Dr Sanders previously held the position of Chief Professional Officer, Financial Planning Association
of Australia, between 2006 and 2012.

He is currently serving as CEO (Assistant Commissioner) of the Professional Standards Authority of
Australia. He has held this position since 2012.

Dr Sanders will become the inaugural CEO for FASEA on September 18, 2017.

“I thank the FASEA Board for offering me this role and I stand ready to ensure our collective efforts
harness the most of an historic opportunity to improve public confidence and trust in the financial
advice sector,” Dr Sanders said.

“I am excited to lead FASEA, and am honoured to have been selected to help guide the Authority on
the important tasks ahead,” he said.

The appointment of Dr Sanders concludes a comprehensive executive candidate search undertaken
by Egon Zehnder on behalf of FASEA.


Dr Deen Sanders – Academic Qualifications and Professional Affiliations

Bachelor of Arts, University of New England, Australia
PhD, Central Queensland University, Australia
Graduate Certificate of Law, Australian National University, Australia
Graduate Member, AICD, Australia
Diploma, Applied Psychology, Australian College of Applied Psychology, Australia
About the Financial Adviser Standards and Ethics Authority


The Authority has been established by the Turnbull Government to set:

  • education qualifications for financial advisers at AQF level 7 (Bachelor Level) or equivalent;
  • an exam;
  • the professional year requirements; and
  • the continuing professional development requirements and
  • the Code of Ethics for financial advisers.

Under the reforms:

  • new financial advisers will require a degree, will need to undertake a professional year and to pass
    an exam from 1 January 2019;
  • existing advisers will need to pass the exam by 1 January 2021 and complete any necessary
  • bridging courses by 1 January 2024; and
  • all financial advisers will need to subscribe to a Code of Ethics from 1 January 2020.